20/20 foresight©

Money-making strategies start with the basics.   We can help you get yours in fighting shape with 20/20 Foresight©, a smart suite of tools that will  highlight strengths and weaknesses in your product, service, or organization:

• Brand Perception Research - is your message helping you win market share, and is it getting through?  We can help uncover gaps - and gaffs - in how your current and potential customer perceives you.

• Brand Positioning - whether you are launching a new brand or repositioning an existing brand, everything else you do is driven by your position in the market.  A combination of research and market data can help you pinpoint your most promising position.

• Customer Satisfaction - are you making the most of every customer contact?  Satisfaction is a dynamic measurement that should be an ongoing part of managing business.  We can help design and manage a customer feedback system that will tell you if you're meeting expectations every time.

• Customer Promotion Protocol™ -- are you managing your customers’ and prospects’ experiences from their perspective, or randomly barraging them with email and other promotional material on a regular basis.   We can help you develop a protocol for every group in your company to use, which will allow them to communicate with customers at just the right time to ensure the greatest impact.
  

• Passive Retention Secrets – did you know that an unhappy customer whose complaint is handled properly is 4 to 10 times more likely to remain loyal, and tells 6 times as many people about their positive experience with your company?  We can show you how to take your angriest customers and turn them into your most vocal champions.
  

• Pricing and Lifetime Value -- hard to analyze one without understanding its impact on the other.  We can assist with modeling scenarios that let you see where the greatest sensitivities lie, or help segment your customer file according to these variables.

• Database Analysis -- knowing what to do with your customer list is often challenging.  We can review your data and advise on how best to segment, analyze or append external data in order to stratify marketing tactics or launch targeted new businesses.

• Direct Marketing Organization -- we can guide you to an organization structure that can maximize your direct marketing business.  From marketing to creative and fulfillment, we will capture your needs, define the roles and implement the plan.
  

• Monetization -- need some fresh thinking about ways to monetize your customer base?  we can help you develop a framework for creative brainstorming, even redefining your business to capitalize on new opportunities that may make sense.