whole grain marketing©

Healthier profits come from our "whole grain" approach,  a balance achieved through tested business experience.   Marketing, like most things, works best when the balance is right ... when execution is aligned with strategy, when your message is reinforced in all media.  We can handle these key marketing functions completely, managing from start to finish with as little (or as much) involvement on your part as desired. 

• New Ventures -- need more hands on deck, or greater expertise in-house to get a new venture launched?  we will work with your management team on pre-launch research, strategic planning; we'll coordinate your marketing and media mix, source vendors, write your briefs, manage the creative development process, and execute.
  

• Direct Response Media management -- get the most from your investment in direct response by letting us coordinate the spending before - and during - your campaign.  we can help you determine the most effective way to split a budget between different media such as email, direct mail and television.  once your campaign is underway, you can still improve your outcome with vigilent management of your television results.  we will work with your media buyer on a daily basis, reviewing results by station and daypart, reallocating spending quickly to leverage the most efficient spots.

• Direct mail -- when success is measured in tenths of a point, make sure your direct mail investment counts. List cleaning and targeting, creative development, production, tracking and even testing ... we can manage the entire campaign, and handpick the team best qualfied to your needs.

• Direct response television -- creative, production, editing ... format, offer development, talent ... let us pull the pieces together to help your short form spot pull big-time response.

• Web Site Development -- we can build a more effective web site for your company by taking a step backwards ... first articulating what you want to say, and then determining how best to say it online.  As with direct mail and television, we custom assemble the graphic design and development talent that best matches your brand requirements.

• Vendor Search -- looking for a new agency, fulfillment house, or other vendor?  Let us manage the process thoroughly and objectively for you.  We can handle creation of the RPP, screening and sourcing potential suppliers, securing NDAs, and establishing judgement criteria.  At the end of the day you'll have a quantitative evaluation of up to 3 suppliers from which you can choose with confidence.

• Research management -  focus groups, web usability, quantitative mail or telephone surveys, mall intercepts .. each type of research has its benefits and limitations.  we can help you determine which methodology will best meet your information needs and budget, and then manage the supplier and process for you.