eric bernhard highlights
Eric has comprehensive consumer marketing experience that includes direct response media, new business development, E-Commerce, loyalty and affinity, and more. He developed new products and managed marketing at Ziff Davis Publishing, Boardroom Reports, and at Time Inc. for Life and Sports Illustrated.
- E-Commerce development, fulfillment, database management for TrueRenu.com
- As the first
hire and Marketing Director at Synapse Group,
Inc. (now owned by Time Warner), Eric was directly responsible for building the
credit card and airline affinity marketer into the world's largest
producer of magazine subscriptions.
- Eric was a key member of the marketing team which developed the strategy and produced the E-Commerce web site for Cayman Airways, which attracted over 33% of ticket sales within its first 9 months online.
- Developed the North American B2C and B2B marketing strategy for Märklin (world’s oldest & largest model train manufacturer) to build market share, increase new customer acquisition, build retail distribution, create an online dealer purchasing network and to improve product fulfillment logistics.
- Responsible for overhauling and relaunching Cayman Airways’ frequent flyer loyalty program with multi-segmented reward levels, developed through extensive analysis of their travel & frequency data.
- Circulation manager for startup "The National Sports Daily" - a well-funded, star-studded tabloid for New York sports addicts.
- Managed and increased revenue and profits for Sports Illustrateddirect mail by 15% and 30% respectively, while increasing mail volume to 22 million pieces annually.
- Eric was key to the launch of a new mail order business for Sports Illustrated, with first year sales of $2MM.
- Circulation Marketing for wide range of special interest magazines, including product launches, new business, retention and modeling
Eric graduated from Union College in Schenectady, NY with a BA in Modern Languages and Theoretical Mathematics. He spent a semester abroad at the GOETHE INSTITUT in Schwäbisch Hall, Germany and L’UNIVERSITÉ DE RENNES in Rennes, France. He also lived in Germany for six of his pre-adolescent years, sparking his cultural fascination with Europe and international travel. He speaks fluent German and French